Sunday, March 30, 2014

Ciudad de Zamboanga B.R.E.A.S.T. Installation Art @March 2014

Ciudad Medical Zamboanga (CMZ) presents to the world the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art this 2014 International Women's Month at the CMZ frontage close to the CMZ Pharmacy. 

This is the innovative output of the Ciudad Medical Zamboanga Corporate Social Responsibility (CMZ CSR) project called the CMZ B.R.A. (Bra to Raise Awareness) Campaign Project!
Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art created by Rameer Tawasil
(photo credit: Juvee Calica)

The Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art  is the creation of the Sulu-born, international artist Rameer Tawasil with artist friends, partners and CMZ staff, trainees and affiliates jointly working with him to finish this innovative artwork.

Dimensions of the Ciudad de Zamboanga B.R.E.A.S.T. Art are:
Total height including stage: 4.27 m or 14 feet.
Height of stage: 1.22 m or 4 feet
Width: 4.88 m or 16 feet
Depth: 2.44 m or 8 feet

The Ciudad de Zamboanga B.R.E.A.S.T. Installation Art is the final outcome of the series of activities of the CMZ B.R.A. (Bra to Raise  Awareness) Campaign Project.

Activity 1: B.R.A. Drop Box Decorating Contest starting January 17, 2014 (National Cancer Consciousness Week) to February 3, 2014
B.R.A. Drop Box Decorating Contest 
Activity 2: B.R.A. Collection Contest was launched last February 4 , 2014 on World Cancer Day which eventually yielded about 9000 bras from all over the Philippines and also from friends abroad (Brunei, U.S.A., UK and the Netherlands) at the end of the collection period!
Collection of old and used bras which will be used for the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art ~~
with Hon. Myra Paz V. Abubakar and Hon. Josephine Pareja,
lady councilors of Zamboanga City
Activity 3: CMZ B.R.A. A.R.T. Workshop was an off-shoot activity done last February 7 and March 12, 2014 to start decorating the old and used bras in preparation for the Installation Art.
CMZ B.R.A. A.R.T. Workshop Feb 7, 2014
to start making the decorated bras for the giant BRA art!
CMZ B.R.A. A.R.T. Workshop Feb 7, 2014

Products of the CMZ B.R.A. A.R.T. Workshop 

March 12, 2014

CMZ B.R.A. A.R.T. Workshop March 12, 2014 with the Rameer Tawasil, Mindanao Breast Cancer Support and Empowerment Association (breast cancer survivors) , the Ciudad Medical Confidants (secretaries) and Ms. Mila Arieta.

Mayor Isabelle "Beng Climaco-Salazar shares her belly dancing bra for the CMZ B.R.A. Campaign Project as partners from the Dept. of Health RIX, City Health Office, Ciudad Medical Confidants and CMZ Execom
We expected that there would be many beautifully decorated bras from the CMZ B.R.A. A.R.T. Workshop and we eventually got more than 500 art bras! What we did not expect was that there would be so many superbly  embellished bras which exceeded our imagination in terms of beauty, creativity, innovation and insight!

Activity 4: Thus, please visit the CMZ B.R.A. rt Exhibit showcasing the chosen Art bras, now at the Lantaka Hotel and probably by April at Tony's Restaurant in Paseo Del Mar. These amazingly decorated bras were done by CMZ Staff, partners in the community and friends from other places in the Philippines and abroad. The concept of the Art exhibit is by partner artist, Rameer Tawasil!

Other decorated bras are already part of the main installation art!

Activity 5: B.R.A. Collection continued even after the contest period to accommodate other friends in the community who wanted to be part of the campaign like Sophie Paris-Zamboanga who gathered more than 500 bras in a two-week period!

And most of all friends from Pangasinan, Batangas, Bulacan, Cavite, NCR, Cebu, Dipolog, Davao and from far Brunei, U.S.A., UK and the Netherlands.

Here are decorated bras mailed from Bulacan, Cebu, Manila and Brunei just to show support to our cause!
Dr. Joy Santos-De Leon and family from Bocaue, Bulacan
send this decorated bra to show support!

from Elsie Lim of the Cebu City Budget Office

Skin Rejuve Aesthetic Clinic with 6 branches in Manila: Kamias, Ortigas, Greenhills, Timog, Mabini, Makati, 
Decorated bras by Elene Kho, a 14 y.o. Brunei /Singaporean young lady as mailed by her mom, Molly together with old and used bras all the way from Brunei!
These are now displayed at Lantaka Hotel 
with the CMZ B.R.A.rt Exhibit
Activity 6: The  Ciudad de Zamboanga B.R.E.A.S.T. Installation Art is finally unveiled!
Juvee presents the Ciudad de Zamboanga B.R.E.A.S.T. (Bra to Raise Early Awareness for Screening and Treatment) Installation Art created by Rameer Tawasil
(photo credit: Juvee Calica and Mel Javar)

Why don't you come and visit the Ciudad de Zamboanga B.R.E.A.S.T.  Installation Art at Ciudad Medical Zamboanga and spot where your decorated bra is... then, have your picture taken and of course, post it on FB!

Here Nurse Corp Velasco of Camp Navarro General Hospital (WestMinCom) found her violet decorated bra! 

She found her bra...maybe, you can find your bra, too!

Photo Credit: Juvee Calica and Mel Javar
with the CMZ Pharmacy Staff (photo credit: Edsel Tiu)
By the way,  there are two painted artworks on each side which were made by artists from CMZ Ward E led by Jude Locson for the B.R.A. Drop Box Decorating Contest, and is now an additional attraction for the gigantic bra!

Come and have your photos taken here! 

The Ciudad de Zamboanga B.R.E.A.S.T. Installation Art  may be the largest BRA art made up of old and used bras as well as decorated bras here in the Philippines and the world! (Please inform us if you believe otherwise!)

And most of all, this is THE work of art of the Zamboanga City community and from friends in the Philippines and also internationally, which makes this Ciudad de Zamboanga B.R.E.A.S.T. Installation Art even more meaningful!

We would like to remind our partners and the whole Zamboanga City community to schedule your Breast Wellness and Breast Cancer Awareness lectures (Activity 7) at the Ciudad Medical Zamboanga Breast Wellness Center with this phone number: (63)(62)992-7330 local 1278. These learning opportunities will further give deeper meaning to this B.R.A. awareness campaign with more knowledge gained from these learning sessions!

Thanks so much to our Media Partners:
* Dante Corteza of Zamboanga Times and is part of the conceptualization of this B.R.A. Project together with Dr. Filipinas Rojo and artist, Rameer Tawasil
* Ms. Mila Arieta of Zamboanga Today
* RG Antonet Go of Zamboanga Today and 93.1 Brigada News FM  Zamboanga
* Ronnie Lledo, Christine Taola and the GBPI TV 11 team 
* Bhong Simbajon and the RMN team 
* Nonong Santiago of Zamboanga Today/GMA

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